1, Mission-To get value by making innovation, contributing to our society.
2, Wish-To get market by honest business, to be Chinese brand and enterprise with 100 years' history
3, Idea- Credit, diligence;precise, overcoming; Honest, mutual benefits
4, Value-Human is the most important thing to us.
5, Spirit-Exert and strive without stop, creative technology, accord development, seeking for excellent.
6, Business idea- Following market demands, to get development by brand and mutual benefits by sincere service
7, Management idea- Human-orient, skill and morality-orient, temper justice with mercy, gentle management
8, Slogan-Excellent reputation, excellent network

Sub-idea

1, Concept - Past success, always a new beginning
2, Sales dept- Market is on everywhere and everyone
3, Competitive idea-victory before overcoming yourself, 1% more very day
4, Product idea- high standard, zero fault, precision
5, Quality idea-The highest requirement of customer is the lowest standard.
6, Brand idea-To be a famous brand by excellent quality, to be a real good brand by excellent service.
7, Service idea-sincere service for sincere emotion
8, HR value-have both ability and moral integrity, person who is suitable for his job is HR
9, Personal Value-Contributing company, realizing its value
10, Behavior-be enterprising and practical